Today effective communication and engagement requires compelling and visual content accessible across various platforms. COVID-19 pandemic has accelerated this rapidly changing, digital technology-driven world where strong storytelling, creativity and channels choice are even more important to develop an effective connection with your audience. What are some of the key recommendations when launching a new digital project? What are new opportunities for change, that would empower engagement, creativity and brand affiliation? This workshop will provide the opportunity to learn how to engage, create interest and drive desired actions through digital communication making everybody think harder about the way we develop digital communication.